From 2 Years to 3 Months: Designing for Speed Through a Modular Platform

The first Lance Enduro model took nearly two years to go from concept to production.

That timeline isn’t unusual for a new platform. You’re solving everything for the first time—structure, systems integration, manufacturability, and all the small decisions that add up to a production-ready product.

But the real opportunity isn’t just getting the first product out the door. It’s what happens next.

When we moved to develop the second Enduro floorplan, the timeline dropped to under three months.

That kind of acceleration doesn’t happen by working faster—it happens by designing differently from the start.

A major focus during the initial development was creating a design that could be easily modified and built upon. Instead of treating the product as a one-off, we approached it as a flexible platform:

• Key dimensions and interfaces were standardized

• Systems were designed with adaptability in mind

• Cabinetry, layouts, and mounting strategies could be adjusted without reworking core structures

This meant that when it came time to develop the next floorplan, we weren’t starting over—we were building on a foundation that was already proven.

Changes that would normally require significant redesign effort became straightforward adjustments. Engineering time dropped dramatically, and just as importantly, so did the risk. The core systems and manufacturing methods were already validated.

The result was a fully developed second model in less than three months—a fraction of the original timeline.

For manufacturers, this kind of scalability is critical. It allows for faster response to market demand, quicker iteration, and the ability to expand a product line without tying up engineering resources for extended periods.

In the end, the biggest impact wasn’t just speed—it was creating a system where speed becomes repeatable.